Rock Eagle Store Fixtures

Company Overview


In the early 1980's founder, carpenter and cabinetmaker Michael W. Crowley was hired to build some commercial cabinets for Humana Hospital in suburban Atlanta, Georgia.

After completing the Humana project a permanent manufacturing facility was set up in Stone Mountain, Georgia, and served as the beginning of Crowley's Caseworks, Inc.

Many commercial projects followed, including cabinets for: Scottish Rite Children's Hospital, St. Joseph's Hospital, Dunwoody Medical Center as well as other Atlanta Institutions. Responding to each new challenge, Mike Crowley and Crowley's Caseworks, Inc. accepted and completed casework for the new Atlanta Fulton County Airport FAA Control Tower and a POP UP prototype for the FAA's experimental ground radar system at Atlanta’s Hartsfield International Airport

Control Tower. Other commercial projects included storage units and displays for the United States Marine Corps in Parris Island, South Carolina; graphic switching consoles and counters for CNN News, Reception and service counters for CNN and Turner Broadcasting’s video libraries, retail counters for the 1996 summer Olympics.

In the 1980's Crowley's Caseworks, Inc. branched into a new direction as a sub-contracter of store fixture work for Macy's and Rich’s department.stores. Soon Upton’s and Performance Bicycles were added. The Performance Bicycle project was coast to coast with 20 stores opening per year.

Now located in a new facility, near the pre-historic Rock Eagle effigy site, the company decided to name a separate store fixture division after the local legend and Rock Eagle Store Fixtures was born.

Today, our new, patented Groove Tube™ System allows Rock Eagle to offer retailers a unique and versatile display system not available anywhere else. The system has more than two years of research and development into it and the applications just keep growing. The recent addition of color tube extrusions makes the Groove Tube™ our most exciting and innovative product yet.